Private life coaching & advisory

Create a lifeyou love living.

Happy. Authentic. Successful. Free.
More happiness. More confidence. More money. More love. More fun. Not because your life isn't good enough. Because you get to decide what you want—and create it on your own terms.

Explore Working TogetherGet to Know MeWhole-life perspective. Honest conversations. Real movement.
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Dana Gatto smiling in a relaxed portrait
A personal approach to an extraordinary life

Hi, I'm Dana.

I love helping people discover what else is possible—and have a genuinely good time creating it.

Get to know me →
A different kind of conversation

Life is supposed to be enjoyed.

You get to want more.

You can appreciate what you have and still want more joy, freedom, connection, possibility, ease and success. You don't need to wait for something to go wrong.

You get to question everything.

Who decided what your life is supposed to look like? Which beliefs have you been carrying around for years without asking whether they're still true?

DG

It's your life. You get to make it extraordinary.

01
The whole picture

We get to work on all of it.

Happiness. Identity. Confidence. Love and relationships. Money. Work. Ambition. Freedom. How your ordinary Tuesday feels.

Your life doesn't happen in neat little categories. Neither does my work. We follow what matters most to you, wherever that takes us.

Explore my philosophy →
02
How I work

Mmmmm. I call bullshit.

Sometimes you say something about yourself and I hear an assumption you've been treating like a fact. That's where things get interesting.

I listen, notice, connect, question and challenge. I'll ask you to say it again, examine a familiar story and see what else might be possible. There is room for laughter, honesty and a little irreverence along the way.

I take your life seriously. That doesn't mean our work has to feel heavy.

More about my approach →
Real connection. Real perspective.

Let's make room for more of you.

The work can be big. The conversations can be deep. And we can still laugh along the way.

Explore working together →
Dana Gatto smiling in a burgundy dress
03
The people I love working with

Open. Curious. Ambitious. Ready.

You're willing to look at yourself, change your mind and actually do something with what you discover. You want more out of life, and you're open to having fun creating it.

You listen. You reflect. Something clicks. And then it's: Okay, let's go.

Work together

Three ways in. One philosophy.

Strategic Clarity Session

$1,500 · 90 minutes

A focused conversation for a decision, crossroads, possibility or fresh perspective.

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Strategic Advisory

$5,000/month

Weekly private conversations and between-session perspective for the whole of your life.

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Private Advisory

$15,000/month

High-access, closely involved counsel for people creating and changing at a deeper level. Limited to four relationships.

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04
The Journal

Ideas for creating a life you love.

Reflections on happiness, self-trust, identity, freedom, relationships, money, success and the beautiful art of becoming more yourself.

Read the Journal →

You don't have to earn the right to want more.

You can be ambitious and peaceful. Successful and playful. Grateful and ready for something new.

Let's Work Together